The AssetBuilder Difference
Our investing approach is an evolution of the “Couch Potato Portfolio” developed by personal finance writer Scott Burns. It combines the use of low-cost index funds with research-based diversification strategies.
If you’re like many long-term investors, you are weary of brokers and financial advisors who claim they can “pick winners” and “beat the market”— but whose track record suggests they are merely squandering your earnings on fees and commissions.
Fortunately, there is another way to invest. A method grounded not in Wall Street advertising campaigns, but in financial science. A system that removes cost, complexity and unnecessary risk from the investment process. It’s the approach employed by AssetBuilder.
AssetBuilder is the common-sense path to financial freedom.
Guided by Nobel Prize-winning research, we offer our clients a menu of pre-constructed portfolios that make choosing and implementing a personal investment strategy simpler than ever. We are committed to adding value to— and subtracting cost from— your investment decisions.
AssetBuilder issues a simple challenge to Wall Street: Prove that your stock pickers and mutual fund managers are worth the fees you charge for them. In most cases, they aren’t.
We believe that real value is delivered not in trying to outperform the market, but in constructing portfolios that capitalize on the market’s long-term growth. That’s what AssetBuilder portfolios are built to do— at lower cost than traditional financial services firms can deliver.
