Bryan,
I think there is some confusion here. I bonds, or I Savings Bonds, are issued directly by the Treasury to individuals and, sadly, the maximum purchase has recently been reduced to $5,000 for Treasury direct purchases and $5,000 for paper bond purchases per Social Security number.
TIPS, Treasury-Inflation-Protected-Securities, are probably what you are buying. These are best purchased inside a tax-deferred account because the inflation adjustment for these bonds is taxable income but you do not receive it in cash.
At a purchase cost of 0.25 percent ($25/$10,000) it's pretty much a push on whether you build a ladder of individual securities or buy a fund. As a practical matter, however, building a ladder is the better option IF you have definite plans for when you want to access the money. With a schedule of maturities, you'll be able to avoid interest rate risk. You can do that owning shares of a mutual fund that invests in TIPS.
Scott