About Our Company
At AssetBuilder, we’re more than just a financial advisor; we’re a dedicated team committed to understanding and guiding your financial journey through every life stage. From the prime of your career to the cherished golden years, we recognize that your financial decisions are deeply personal, influenced by behaviors, aspirations, and unique life experiences.
Our team’s ethos is built on “simple, transparent, down-to-earth investing,” but we elevate this with a keen understanding of behavioral finance. This means we don’t just look at numbers; we delve into the human stories and patterns behind each financial choice. Our approach to index-based investing is tailored, ensuring that your portfolio not only aligns with your financial goals but also resonates with your individual life goals and values.
With over 15 years of dedication, our team has consistently emphasized affordability by reducing industry fees and has integrated behavioral insights into our investment strategies. At AssetBuilder, you’re not just gaining a financial advisor; you’re joining a team that understands, respects, and evolves with your financial narrative.
Kennon Grose is Co-Founder and Chairman of the Board at AssetBuilder. With a dedication to providing a personalized touch alongside low-fee and high-quality investment and planning services, Kennon firmly believes in providing tangible value for AssetBuilder’s clients and building trust over time.
Kennon has a deep work history as a highly qualified executive manager for industry leaders such as Microsoft, American Airlines, Sybase, and EDS, and in a variety of leadership positions for companies like Gold Creek Capital and Optima Asset Management. Kennon is known for doing everything with intentionality and investing in the success of others. He even does this in his personal life, taking the time to be an elder at his church, taking photos of babies at a crisis pregnancy counseling center, and using his videography skills to capture the legacy of a fading generation. When he’s not working or doing one of his many hobbies, you can find Kennon spending time with his wife and three grown children. To learn more about Kennon, connect with him on LinkedIn.
Bruce Griffith is President and Chief Operating Officer with over 15 years of experience at AssetBuilder. Bruce’s goal is to play a role in changing the legacy of the financial industry by providing a no-pressure, low-fee, high-quality approach to investment management and giving AssetBuilder’s clients a simple and smart way to invest. His favorite part of his job is the people he works with and the clients he has the privilege of supporting. He is known for developing long-lasting relationships with clients and celebrating with them when they reach goals and milestones.
Bruce earned a bachelor’s degree from the University of Texas at Austin and spent many years in the creative industry, first as co-founder of Griffith Phillips Creative, one of the top 25 agencies in the Southwest, then as Senior Vice President at Eisenberg & Associates. In his spare time, Bruce enjoys being the assistant softball coach at the University of Texas at Dallas, tackling home projects, and playing nerdy board games. Bruce loves his family and enjoys every minute he can spend with his wife, two adult daughters, their husbands, and his favorite (and only) grandson. To learn more about Bruce, connect with him on LinkedIn.
As a Senior Advisor, Adam serves pre-retiree professionals who appreciate the straightforward and transparent services and advice he offers. As an investor advocate and DFA Fund Advisor, Adam builds long-term relationships with his clients so he can provide a personal touch while delivering a disciplined, lower-cost, wiser approach to investing, all so that they can experience the security and peace of mind that comes from a reality-tested plan.
Adam studied finance at both Texas A&M University and Dallas Baptist University. When he’s not working, Adam enjoys spending time with his wife and three daughters. You can often find him enjoying the outdoors or exercising. You can learn more about Adam by connecting with him on LinkedIn.
Janet Griffith is a Senior Advisor and a CERTIFIED FINANCIAL PLANNER™ Professional at AssetBuilder. She strives to help her clients’ money work for them so they can make their dreams and goals a reality. She is known for her high-level organization and processes skills and her ability to work well with both clients and team members. As she establishes and manages client accounts, Janet provides honest financial advice and a trusted relationship her clients can count on. She works hard every day to do her best by her clients.
Janet has a Bachelor of Business Administration and Marketing from the University of Arkansas and has spent time in management and administration in both corporate and non-profit environments. Janet’s experience spans most areas of business, from office management to human resources to client services to fundraising. In one of her more recent roles, she served as the CFO for Canyon Creek Ministries, overseeing the finances of a church, school, and daycare. Janet can often be found enjoying time with her family: her husband, two grown daughters, two sons-in-law, and grandson. She loves to cook, read, play board games, and travel. To learn more about Janet, connect with her on LinkedIn.
Hannah Vickery is Director of Operations and Client Services at AssetBuilder with over 9 years of experience in business administration, accounting, and client services. As she develops processes and strategies, so AssetBuilder’s clients continually receive unparalleled service and the team works efficiently and successfully, Hannah’s goal is to make sure clients are happy and cared for. She believes that everyone can build wealth, whether they earn a significant income or not. Hannah loves learning about clients’ lives and passions and doing her part to help them grow their wealth and experience financial freedom through low-cost, high-quality investment services.
Hannah is incredibly driven and dedicated to excellence. She has both a bachelor’s degree in business and an MBA in accounting from Dallas Baptist University. Outside of work, Hannah loves traveling and exploring the outdoors with her husband, son, and friends. She’s a self-professed foodie and enjoys trying new restaurants and having amazing meals. She is obsessed with all things true crime related, and her board game competitive streak is legendary. To learn more about Hannah, connect with her on LinkedIn.
As Client Service Representative, Renee ensures that clients’ needs are met and no detail is overlooked. She enjoys answering client questions, addressing concerns, and taking care of the administrative side of the company. She is known for going the extra mile in everything she puts her hand to and loves getting to know clients’ stories and celebrating with them when they grow in knowledge and financially because of what AssetBuilder provides.
Renee has a Bachelor of Business Administration from the University of North Texas. When she’s not serving clients, Renee enjoys traveling and diving into new adventures and experiences. In her spare time, you can often find her exercising, playing video games, watching basketball (her favorite sport), and doting on her two adorable dogs. To learn more about Renee, connect with her on LinkedIn.
As AssetBuilder’s Office Administrator and Client Service Representative, Hannah Rizzo strives to provide excellent client service and put AssetBuilder’s clients’ needs first, always. She enjoys getting to know the clients and building relationships that grow over time so she can continually meet their needs and go above and beyond for them. To Hannah, celebrating her clients’ successes is what’s most rewarding. She loves seeing how smart decisions and a commitment to long-term investing results in growth.
Born and raised in Southern Louisiana, Hannah stays true to her roots by being hospitable in her personal and professional life. When she’s not working, you can find her spending time with her husband and two children, cooking (especially experimenting with different cuisines), and spending time outdoors. To learn more about Hannah, connect with her on LinkedIn.
Joey Badinger is a Lead Advisor at AssetBuilder. Through his honest and straightforward approach, he strives to help his clients reach their investment goals. He works diligently to build a strong relationship with his clients to ensure their needs and desires are met, while guiding them through a disciplined and methodical approach to investing. All of this is done so his clients can rest assured their assets are in good hands.
Joey earned his undergraduate degree from Western Kentucky University and received his MBA from the University of Texas at Dallas. Outside of work, Joey enjoys spending time with his wife and dog. He loves to play golf, pickleball, and exercising. To learn more about Joey, connect with him on LinkedIn.
Landon McBride is a Lead Advisor at AssetBuilder. By incorporating his years of experience in the financial markets and through various economic cycles, he is able to provide clients with an investment strategy roadmap that is tailored to their specific financial goals and risk tolerance. There are countless investment choices and decisions to be made on a client’s financial journey. Landon seeks to be a steady, trusted partner throughout that journey and aims to deliver a high level of attention, insight, and valuable investment advice.
Landon is a lifelong Texan and business graduate of Texas Tech University. He has over two decades experience working with retail and institutional clients at firms such as Southwest Securities, Bank of America Merrill Lynch, and Refinitiv. Outside of work, Landon is an avid sports fan, but his favorite activity is attending games with his wife and watching his two sons compete on the playing field. To learn more about Landon, connect with him on LinkedIn.
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